INTEREP joined with NABOB (NATIONAL ASSOCIATION
OF BLACK OWNED BROADCASTERS) to form a
delegation to meet with WAL-MART at their
headquarters in BENTONVILLE, AR. The NABOB
delegation was given unprecedented access to WAL-
MART officials to discuss the company’s current
multicultural marketing strategy and the role black
and Urban radio will play in the company’s future
media plans. <br>

INTEREP SVP/Director of Urban Marketing SHERMAN
KIZART said, “INTEREP began working on this meeting
back in JUNE when GWEN KELLY publicly announced
at INTEREP’s POWER of URBAN RADIO that she had
accepted the position of Sr. Marketing Manager for
WAL-MART’s African-American initiatives. Based on
our relationship with GWEN, and her strong belief in
the power of Urban radio to engage the ethnic
community, we were able to arrange for this historic
meeting with WAL-MART.” <br>

KELLY added, “WAL-MART was delighted to have
SHERMAN and the entire NABOB delegation visit our
headquarters and spend time discussing the
important role that radio can play in an advertiser’s
overall marketing mix. This was an opportunity of
learning for both NABOB as well as for WAL-MART.
For NABOB, it was the opportunity for the delegation
to get a 'snapshot' of how WAL-MART serves the
African-American customer from the vantage point of
various stakeholders throughout this organization.
And the opportunity for WAL-MART was to get
exposure to information demonstrating how the radio
medium -- which is tremendous in reaching ethnic
consumers -- could be of more strategic and tactical
use in carrying the WAL-MART branding message.”
<br>

Members of the INTEREP-led NABOB delegation
included: PERRY PUBLISHING & BROADCASTING
VP/National Sales DEBBIE SCHAER; SUPERADIO COO
JACK BRYANT; KJLH/LOS ANGELES VP/National Sales
AL WARD; RADIO ONE VP/Operations ZEMIRA JONES;
GLORY COMMUNICATIONS Pres./CEO ALEX SNIPE;
and INNER CITY BROADCAST HOLDINGS Pres./COO
CHARLES WARFIELD, who was unable to attend. RAB
VP/National Marketing SHAWN MARSHALL and
ARBITRON Dir./Multicultural Markets JULIAN DAVIS
also attended the meetings.INTEREP joined with
NABOB (NATIONAL ASSOCIATION OF BLACK OWNED
BROADCASTERS) to form a delegation to meet with
WAL-MART at their headquarters in BENTONVILLE,
AR. The NABOB delegation was given unprecedented
access to WAL-MART officials to discuss the
company’s current multicultural marketing strategy
and the role black and Urban radio will play in the
company’s future media plans.

INTEREP SVP/Director of Urban Marketing SHERMAN
KIZART said, “INTEREP began working on this meeting
back in JUNE when GWEN KELLY publicly announced
at INTEREP’s POWER of URBAN RADIO that she had
accepted the position of Sr. Marketing Manager for
WAL-MART’s African-American initiatives. Based on
our relationship with GWEN, and her strong belief in
the power of Urban radio to engage the ethnic
community, we were able to arrange for this historic
meeting with WAL-MART.”

KELLY added, “WAL-MART was delighted to have
SHERMAN and the entire NABOB delegation visit our
headquarters and spend time discussing the
important role that radio can play in an advertiser’s
overall marketing mix. This was an opportunity of
learning for both NABOB as well as for WAL-MART.
For NABOB, it was the opportunity for the delegation
to get a 'snapshot' of how WAL-MART serves the
African-American customer from the vantage point of
various stakeholders throughout this organization.
And the opportunity for WAL-MART was to get
exposure to information demonstrating how the radio
medium -- which is tremendous in reaching ethnic
consumers -- could be of more strategic and tactical
use in carrying the WAL-MART branding message.”

Members of the INTEREP-led NABOB delegation
included: PERRY PUBLISHING & BROADCASTING
VP/National Sales DEBBIE SCHAER; SUPERADIO COO
JACK BRYANT; KJLH/LOS ANGELES VP/National Sales
AL WARD; RADIO ONE VP/Operations ZEMIRA JONES;
GLORY COMMUNICATIONS Pres./CEO ALEX SNIPE;
and INNER CITY BROADCAST HOLDINGS Pres./COO
CHARLES WARFIELD, who was unable to attend. RAB
VP/National Marketing SHAWN MARSHALL and
ARBITRON Dir./Multicultural Markets JULIAN DAVIS
also attended the meetings.

NABOB Exec. Dir. and General Counsel JAMES
WINSTON said, "NABOB is very pleased to have been
invited by WAL-MART for this important meeting.
WAL-MART’s recognition of the importance of using
African American-owned media to reach our
communities will be a very influential signal to other
companies that they must use the right media to
have their messages properly received."

KELLY summarized the meetings, saying, “We hope
with the learning and exchange of ideas that has
been provided, we have created the opportunity for
radio to approach WAL-MART with smarter scenarios
for its inclusion in our future multicultural marketing
efforts.
<br>
NABOB Exec. Dir. and General Counsel JAMES
WINSTON said, "NABOB is very pleased to have been
invited by WAL-MART for this important meeting.
WAL-MART’s recognition of the importance of using
African American-owned media to reach our
communities will be a very influential signal to other
companies that they must use the right media to
have their messages properly received."<br>

KELLY summarized the meetings, saying, “We hope
with the learning and exchange of ideas that has
been provided, we have created the opportunity for
radio to approach WAL-MART with smarter scenarios
for its inclusion in our future multicultural marketing
efforts.